The BYD Song during its launch ceremony in Beijing, China last October 12, 2015
The BYD Song's fashionable color palette
BYD Company Ltd launched yet another model to its expanding vehicle lineup, the gasoline version of the Song on Monday, October 12, 2015, in Beijing. This is the first time a BYD gasoline model bears the name of a Chinese Dynasty, which used to name only the company's hybrid models. A PHEV version of the Song is expected to be launched in the first quarter of 2016, and it will be the second PHEV following BYD's 542 strategy, after its predecessor Tang. The price of the new gasoline model will range from 15,300 to 23,000 USD. The PHEV version will for 44,20 USD.
The BYD Song is a compact SUV that comes up as a trendsetter in style, features and connectivity, aiming at young and fashion conscious consumers. It is equipped with a CarPad multi-media system, an 8-inch display that replaces all buttons and greatly simplifies and streamlines the center stack; and a WiFi module, so that passengers can easily access the internet. The Song can also be connected to cellphones (Android and iOS) through Baidu CarLife and Phone Link using either a USB cable or WiFi, rendering the car smarter and more internet-connective. Additional to its connectivity, the SUV features BYD's proporietary Insta-Pure Technology, in which the air in the car interior is purefied; built-in cameras granting the vehicle 360-degress surround view; and panoramic sunroof. The gasoline Song has two different engine configurations: 2.0TID (turbo-charge/ direct injection/dual clutch) and 1.5 TI (turbo-charge/ direct injection). The horsepower of the 2.0 TID engine is equal to that of a 3.5 liter naturally aspirated engine. Prior to the official introduction, BYD had launched an online pre-sale of 1,000 units of the gasoline version of the Song, and they were all snatched up in just about one hour.
Similarly to the PHEV Tang, launched by BYD in June 2015, the PHEV version of the Song will be the second hybrid to rely on the BYD "542" strategy for PHEVs that define the company's technological proposition, and will feature in all of its future PHEV models, in which "5" means the vehicle's power to reach is 100km/hr within 5 seconds, "4" meaning all-time electric four-wheel drive, and "2" for its fuel efficiency of 100km with less than 2 liters of gasoline. Most importantly, and just like the Tang, the Song is equipped with VTOL (vehicle to load) capacity, which literally turns the vehicle into a mobile energy storage station, which enables the car to provide electricity to household applications like microwave overs, electric stoves, refrigerators, cellphones and laptops; The VTOL technology is BYD's initiative and is also very useful when one wants to cook a meal outdoors.
BYD Company Ltd., is on of China's largest companies and has successfully expanded globally. Specializing in battery technologies, their green mission to "solve the whole problem" has made them industry pioneers and leaders in several High-tech sectors including High-efficiency Automobiles, Electrified Public Transportation, Environmentally-Friendly Energy Storage, Affordable Solar Power and Information Technology and Original Design Manufacturing (ODM) services.
As the world's largest manufacturer of rechargeable batteries, their mission to create safer and more environmentally friendly battery technologies has led to the development of the BYD Iron Phosphate (or "Fe") Battery. This fire-safe, completely recycable and incredibly long-cycle technology has become the core of their clean energy platform that has expanded into automobiles, buses, trucks, utility vehicles and energy storage facilities BYD and all of their shareholders, including the great American investor, Warren Buffett, see these enviornmentally and economically forward products as the way of the future.
BYD has made a strong entrance to the North, Central and South American markets with their battery electric buses, and lineup of automobiles. Their mission lies not just in sales growthn but also in sociological integration and local job creation as they have poured incredible investments into developing offices, dealerships and manufacturing facilities in the local communities they now call home, truly a first for Chinese companies. For more information, please visit www.byd.com.