AS EV Trend Gains Momentum, High Technology and Market Savvy Place BYD on Top

Global EV Ranking by Manufacturer, August 2015

Global EV Ranking by Model, August 2015

The year 2015 has seen the fast growth of the electric vehicle market, and consequently, the electric vehicle industry.  With steady growth month-on-month, global electric car sales in August 2015 approached 38,000 units, a 40% increase as compared to the same month last year.  BYD Company Ltd. is responsible for a big chunk of these results, with sales of 5,307 EVs in August, the company not only ranked as the top EV manufacturer for the fourth month in a row, but also the BYD PHEV Qin debuted as the best-selling model - ahead of the Nissan Leaf and the Tesla Model S. Another sign of BYD's mature technology and market savvy is the presence of the PHEV SUV Tang among the top ten vehicles less than three months after its introduction, occupying the 8th position in the ranking of models.  As the leading EV brand and the only car maker with two models in the top 10, BYD is making a huge contribution to the growth of the Chinese EV market and industry, which in turn is largely responsible for the EV boom in 2015 globally.  In August 2015, a world record of 14,000 EVs were sold globally, an impressive 230% surge compared to the same period in 2014.  This is truly a milestone for both BYD and the Chinese auto industry.

Consumers in China and around the world are growing increasingly aware of the consequences of their purchasing choices.  Additionally, with a mounting environmental pressure on the automotive industry, the recent blow on diesel fuelled cars in the United States and Europe has raised a series of questions on the future of diesel vehiles.  This has drawn consumers' attention to two important factors to consider when buying their next car:  emission levels and fuel efficiency. 

Industry and governments have had to take swift action in response to consumer awareness and shifting demands, by developing improved technologies and creating incentive policies, respectively.  Internal combustioin vehicle manufacturers now have to struggle to meet rigorous emission and fuel efficiency standards, resulting in the growth of alternative technologies that world more easily meet such targets.  This scenario is greatly contributing to what may now be called the beginning of the EV age, with the Chinese EV industry -- and BYD as its leader -- perfectly fit for what lies ahead.

Within this context, and boosted by Chinese nationals' growing confidence in China's industrial capacity, especially in new energy vehicle development, coupled with sound government incentives, BYD moves on with its strategy to produce cutting-edge EV technology with world class quality standards in a growing lineup of passenger PHEVs, initally for the Chinese domestic market. 

Following the successful introduction of the SUV Tang in early June 2015, the company officially introduced its third PHEV, the SUV Song, in Beijing in mid-September of the same year.  Prior to the official introduction, BYD had launched an online pre-sale of 1,000 units of the gasoline version of the Song, and they were all instantly sold in just about one hour.  Following in the Tang's footsteps, the PHEV Song also relies on the BYD 5-4-2 strategy for PHEVs -- in which "5" means the vehicle's power can reach 100km/h in 5 seconds, "4" means four-wheel drive, and "2" is for its fuel efficiency of 100km with less than 2 liters of gasoline.  This defines the company's technological propostion and will be a feature in all of its future PHEV models.  The next in line is the eagerly awaited PHEV Mini-SUV Yuan, to be launched by the end of 2015.

The impending addition of the new energy SUVs, Song and Yuan, to the "dynastic" family - along with the Qin and the Tang - follows BYD's bold 7+4 electrified transportation strategy, but this time, to cater to the consumer market, since the company already holds the title of biggest maker of fleet BEVs for public transportation, with its buses and taxis running in over 160 cities in 36 countries worldwide.

BYD's 7+4 strategy stems from the company's view that EVs should not be limited to passenger cars, so the company set out to apply its technological advancement to all forms of transportation - 7 major conventional vehicles:  bus, coach, taxi, private car, urban logistics truck, sanitation truck and construction truck (concrete mixer); and 4 specific offroad vehicles for use in the warehouse, airports, ports and mining.  Such broad range of electric vehicles is bound to consolidate BYD's clout in the EV market both domestically and globally, and launch the company to the forefront of EV conception, development and marketability.

About BYD

BYD Company Ltd., is one of China's largest companies to have successfully expanded globally.  Specializing in battery technologies, their green mission to "solve the whole problem" has made them pioneers and leaders in several high-tech sectors including High-efficiency Automobiles, Electrified Public Transportation, Environmentally-Friendly Energy Storage, Affordable Solar Power and Information Technology and Origibal Design Manufacturing (ODM) services.

As the world's largest manufacturer of rechargeable batteries, their mission to create safer and more enviornmentally friendly battery technologies has led to the development of BYD Iron Phosphate (or "Fe") Battery.  This fire-safe, completely recycable and incredibly long-cycle technology has become the core of their clean energy platform that has expanded into automobiles, buses, trucks, utility vehicles and energy storage facilities.  BYD and all of their shareholders, including the great American investor, Warren Buffet, see these environmentally and economically forward products as the way of the future.

BYD has made a strong entrance to the North, Central and South American markets with their battery electric buses, and line up of automobilies.  Their mission lies not just in sales growth, but als in sociological integration and local job creation as they have poured incredible investments into developing offices, dealershps and manufacturing facilities in the local communities they now call home; truly a first for Chinese companies. 

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