The comprehensive BYD EV lineup
The year of 2015 can be considered a watershed for China’s Auto Industry: for the first time since its first manufactured car came out of the assembly line in 1956, a Chinese Automaker ranked as a top maker in total sales against established automakers. For two consecutive months – May and June 2015 – BYD was at the top of the ranking of EV sales worldwide.
|Rank||Manufacturer||June 2015||YTD||Global Share||2014 Ranking|
That car made in 1956 marked the actual beginning of China’s automobile industry, which quickly moved forward by developing a business model in which foreign makers and their brands – ready to tap into the Chinese mouth-watering market – had their cars made in China in joint ventures with local manufacturers, enjoying the lion’s share of the profits as well as a seemingly endless source of raw materials and cheap labor. Such model still persists and it has been responsible for bringing the industry to its current clout: in 2008, the Chinese automotive industry became the largest in the world by unit production, but in spite of the size and potential of this market, domestic automakers can’t seem to make it to the top with weaker manufacturing and core technologies. From 2008 to date, the largest automobile industry in the world has been going through drastic and swift changes that bring progress at China speed. Government incentive policies have greatly
contributed to empowering domestic makers, paving the way to today’s competitive Chinese auto companies. Seizing this favorable moment, BYD invested heavily in research and development of proprietary technologies to face not only global market trends but also planetary environmental challenges. The current importance of electrified transportation and the need for effective and reliable electric vehicles comes as a response to both these trends and challenges, with BYD at the forefront in the development, production and sales of electric vehicles. This may be a unique opportunity for a domestic manufacturer to compete directly with established European, American and Japanese carmakers, and place China in another position of global leadership.
The year 2008 was a turning point not only for the Chinese Automotive Industry, but also for BYD, for it was then that the Chinese privately owned company – fully aware of the impending global energy revolution – launched the F3DM, the first mass produced plug-in hybrid vehicle worldwide, ushering in a new era in electrified transportation. BYD’s next generation of PHEV, the sedan Qin, was born a winner: since its introduction in December 2013, it has been the top selling PHEV model in China and has ranked amongst the top 3 worldwide, firming BYD as a force to be reckoned with in the global EV market.
The 2015 Shanghai Auto Show was an especially important milestone for BYD: it was the first time ever that an automaker exhibited only BEV or PHEV in its lineup; and it was also when the company announced the BYD 7+4 EV Strategy: its comprehensive electrified transportation agenda. The 7+4 Strategy expresses the company’s EV philosophy that electrified transportation goes beyond mere passenger cars, and extends into all forms of transportation, both on-road and off road. The “7” stands for major conventional vehicles: bus, coach, taxi, private car, urban logistics truck, sanitation truck and construction truck (concrete mixer); and the “4” stands for specific off-road environments: warehouse, mining, airports, ports.
China’s Go Out Policy – encouraging Chinese businesses to invest and venture overseas – has also greatly contributed to BYD’s current global footprint. The company’s EV solutions can be seen running in over 35 countries in five continents.