In the photo (from left) are Boyet Barraquia, AMS after sales manager; Ceasar Gabriel Areza, representing his father, Cesar Areza, president of AMS; Mark Andrew Tieng, STAR Corp. managing director; and Jose Paolo “Popo” Soriano, STAR Corp. general manager.
Manila, 22 January 2015: SOLAR Transport and Automotive Resources Corp. (STAR Corp.), authorized distributor of BYD Auto China Ltd. Co., and Areza Motor Sales (AMS) signed a memorandum of understanding recently at the BYD Shaw showroom which paved way to the newly opened BYD dealership in Batangas.
BYD Batangas is the third dealership of STAR CORP in the Philippines—the first is located along Shaw Boulevard and the second in North EDSA.
Dealership Network expansion plan
Soriano shared BYD’s plans to open six or seven more dealerships this year. He said, “Before the year ends, hopefully, we would be able to acquire six to seven dealerships in North Luzon, South Luzon, Visayas and Mindanao, while strengthening our presence here in Metro Manila.”
When asked for the significance of opening this new dealership in Batangas, Soriano said: “Not only can we offer our after sales services in the south, opening a new dealership is also a good indication of the people’s growing trust in the brand.”
Areza Motor Sales is part of the Areza Group of Companies—a major player in the automotive dealership industry in the southern edge of Metro Manila particularly in Cavite, Batangas, Quezon, Mindoro and Palawan. They are also the owner of A2Z Driving Academy established last 2002.
BYD Batangas is now conducting its soft opening and is located at Brgy. Concepcion, Batangas City.